Organizational Uses

With technology becoming more and more of the mainstream in society, the presence of social media within any business or company is becoming more vital. This is becoming more prevalent with small and medium size businesses (SMBs). Combined the roughly 1.3 million SMBs generate more than 5.5 trillion dollars of annual revenue and social media has become a vital axis on which they turn.

In the first article I read it discussed how small businesses are using social media to stay in the mix with bigger named businesses. There were some pretty interesting findings. The one I liked the most is a study that was conducted found ninety-four percent of SMBs use social media as a marketing tool and forty-nine percent use it for educational purposes. What makes this intriguing is ten years ago the thought of a business using social media for learning probably would have got someone fired. Companies trained their employees in classrooms through the use of instructors. Now it has become more frequent for a company to have its employees use social media to educate. This probably cuts down greatly on costs to have outside trainers come in train employees. This new take on social media has shifted the budgets of many businesses to put more into social markets.

http://www.entrepreneur.com/article/231515

One has to think there are many benefits for a business in using social media. One of top benefits I think exists is being able to get instant feedback from customers. No longer are the days of being put on hold for numerous hours to get your complaint out in the open. Social media has made it possible for a person to state an issue within a company and anyone has the capability of seeing the statement forcing companies to respond rather quickly as to avoid a potential issue. Another is social media has opened the door for companies to established meaningful relationships with their clients. I know I would feel good inside if I saw a business said my name on of their social platforms. It would make me think the company actually cares about me.

http://blog.hootsuite.com/social-media-for-business/

Companies are shifting over to social media as its main use in the public sphere and it is a great thing. With technology continuously changing at an increasing rate being able to keep an edge on competition will come down to social media.