Viral Videos
Here is something that I am pretty positive everyone is curious to know
about: viral videos. I have always wanted to know what makes a video go “viral,”
the money that can be gained from it and many other things. First, let us figure what a viral video is.
According to Techopedia, my first article, a viral video is defined as any clip
of animation or film that is spread rapidly through online sharing. Reading what
a viral video is defined I learned I was completely wrong in what these are. I
thought there had to be a certain number of times the video is viewed in a
given time span. As it turns out most videos that go viral fall into one of
three categories: unintentional, humorous, and promotional.
Something that is very common now-a-days is the rate at which viral
videos pop up. Now that most mobile devices include a video camera, and a vast
amount of people have video sharing capabilities a viral video is created
pretty much daily. It is crazy to think that not even ten years ago if a video
went viral it was pretty much a one way ticket to stardom. During that time viral videos were a rare
sight to watch and I feel often times it was the media that catapulted videos
to the next level. One of the most well-known videos and most viewed on YouTube
is Gangnam Style. I bet you are wondering how did a video that, 1: not American
made, and 2: not even spoken in English, become the most watched video in the
world? I was curious to find out so I went and did some research on how to
create a viral video. What I found were some guidelines to follow:
1. No
need to have expensive equipment
2. Make
your videos for fun, not money
3. Keep
your videos short
4. Keep
your expectations in check
I think one of the reasons why Gangnam Style song was such a big hit
with the world is it followed step two in the guideline. A person could tell
that the artist was purely having fun with music making. The guideline I find fascinating is the first
one in that you don’t need fancy equipment to make a viral hit. To me it seems
like common sense, yet people still go and spend thousands on special equipment
to help them achieve their stardom. Now, if you will excuse me I have to go off
and create my own viral video using my cell phone!
Very good content here!
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